Behr & Co. is a contemporary Australian homewares brand offering a sophisticated and timeless range of home decor objects.
SOCIAL MEDIA MANAGEMENT
BEHR & CO.
Behr & Co. came to us shortly after their old account had been disabled by Instagram. They wanted to rebuild their audience but the founder was too busy running her business and caring for her children to also plan content for Instagram. Additionally, they were struggling with low engagement and wanted to increase reach, website taps, and follows.
the challenge
case study
When we took over Behr & Co., they were not utilizing Reels so this became an integral part of our content strategy for them. Our strategy for Reels included a mix of styling the homewares products and expert interior design advice from the founder with the latter resulting in high views. By implementing reels and mixing them with feed posts into a cohesive feed, we were able to increase their reach by 1,500%, website taps by 239%, and following by 15% in 2 months. The reels were frequently reaching 10x as many people as the account had followers which both contributed towards increasing brand awareness and the follower count.
THE SOLUTION
lou, homewares brand
I instantly fell in love with their brand aesthetic, and soon discovered that we shared similar values with a keen & detailed eye for design. I felt confident that this would be a successfully aligned partnership. Anna and her team are professional, knowledgeable, patient, and show a willingness to fully understand our product offering.
I engaged with Anna from The Social Agency and have not looked back since.